Rule #14- Rules are meant to be re-defined, “Ambassador of Kwan” style (MIFS)

September 01, 2010 By: freestyle

Yes, it is true, I am not really one to follow all the rules.  I’m not trying to be defiant, however, I admit that they are often quite restrictive, un-inventive and a bit harsh.  At this point in my career, you have to come to a place where you say, the buck stops here.  I recognize that I’m not operating this ship alone…and thank heaven for that.  The process of being in production, on budget, and present every-day is very intense.  So, you have to re-define what rules are, especially when the major rule, or boundary time, is not on your side.

Creating a path to operate, and as several of my earlier entries over the course of this week, well, I’ll just say it, really cool project to be a part of…is to get very clear about that the goal is.  Sometimes, goals, or Livelines (yes family still working with that new language) really do need the discipline of structure.  Now this means not swaying from the action, but creating within it.  We’ve all got out methods of achieving this, and mine usually happens when I’m sitting in the sun (yes, Sedona sun is the best, and here’s a little sunset for all of you who doubt me ;_)

When I decided to pursue this project and I did follow-up on it, I recognized that we are always learning and re-inventing.  So, yes, the rules of protocol, creating a plan of action, outlining your approach, creating your team all still apply but ‘it is in the doing’ that makes a project unique. We were looking at a very short lead time and even shorter team building time.  Yes, major fundamental is building and creating a team.  Ideally, these are factors that make a project soar, or in the case of previous debacle’s, yes even I have had a few, can break a project.  You really need to apply balance to your projects, and that requires, a lot of patience, diligence and humor!

http://www.youtube.com/watch?v=CQrfx-NdkP0

Maya Indie Film Series is a relatively new entity (http://bit.ly/fbmaya)  People in the community are often hesitant of new things.  However, the way I looked at, supporting building their community, and integrating some Social Media approaches utilizing my experience was an opportunity. The rules in projects that have cariño for me really does create a different shift in how I approach them. In creating a new model in the Social Media/PR industry I didn’t want to be like all the other SEO’s out there…and there are a lot.  I’ve in fact been sticking to my roots, as a rule.  So, if it doesn’t sing for me, and creating bells and whistles, I will pass on it.

The phrase “Ambassador of Kwan” was yes inspired by my movie buff addiction, I am without question, in my circle the Kevin Bacon Queen! Case in point, with the (MIFS) I have been able to support this dynamic and authentic independent film series with my writing, in that I love also to write. So, I offered to use my blog as a springboard, creating traffic to a new organization and project like the Maya Indie Film Series (www.mayaindieseries.com) will align it with the ‘household name’ status.  Like Sundance, and the Sundance International Film festival, Maya is getting the best and brightest to support her sophomore effort, yes!

http://www.youtube.com/watch?v=SRfwRnrOa6k

It’s absolutely part of the process, being in production that you are open to meeting and connecting with dynamic, vibrant really talented people.  As a Latina entrepreneur, it is also a great pleasure to collaborate, share, and support other fellow La Raza family. Fortunately, my trip to NYC, was the first one I’ve had, since moving away.  What a surprise, as working was not working but fun!  Being on deadlines with deliverables became, Livelines with milestones, so I would say that doing what I’ve been passionate about did create an opportunity for me to share that passion, and uniqueness with others. I asked a few of my colleagues if they would take a project with 5 days of lead time and a massive campaign with no pre-production and they all said “No!..what are you working on?”

To my beautiful new extended family…big ups to the Hostle in the Hood…great time, and always stylin’,( C, C & M).  The BK Crew with a flair for all things media, will be dropping a very nice representation of the NY leg of the Maya Indie Film Series on Twitter (http://twitter.com/mayaent) and of course as I’ve mentioned before, the site has the schedule for the next 72 hours http://bit.ly/mayatime.  Here’s a GAME:  Game On!! If you want to see some of these wonderful indie films.  You can do the following and tell your friends, and their friends, you get it…

  1. FBook us http://bit.ly/fbmaya
  2. Tweet us at http://twitter.com/mayaent
  3. Join us online at http://www.mayaindieseries.com

PRIZE::: I will GIVE YOU ( 2 Tickets to the movie you want to see) One Request…I need to know ASAP!!! So, becoming a part of our Maya Indie Film series will be a win-win!!

Needless to say, as I’m nearing the end of this amazing ride, I felt the want to share some of the highlights, quips and of course pic’s.  I am new to this Blackberry, download, and upload zone, so my excitement is only wrangled by my goal to show and share where my Social Media/PR business, and brand of creating my business is going.  The joy of knowing that I don’t know but feeling it and well use the “sense that God gave me” to quote Grandma Myrtle, is really about being open to re-defining rules, of success and worth…of freedom and discipline and at the end of the day, getting the job done.  This project had its stumbles and like to call them ‘dropped balls’.  Often, unintentional because we are all into what we’re into at the time. If I come along and totally throw you off your path, your game, the proof will be in the pudding, or in the ball just laying there on the ground.  Now here’s another,” one monkey don’t stop no show” so keeping it moving will often leave you in the wake of my smoke, when I’m on FIRE.

For anyone in production, events and Social Media it is about striking that hot iron…time waits for no man or woman, or clouds floating by…=) (another shot of the Sedona Sky)  In that case, no offense, no animosity, satisfying my client’s need and being of service takes precedence.  That’s where the diplomacy and tact and my mother’s warm voice floats in and says to me “in the grand scheme of things is this really important Micaela?”  So, there is nothing like re-creating and re-defining what works for a project, and I have to say I’m going to drop a link to the other entry that I made about the film that I must link below. It is just the trailer but, whew…Diego Luna, que bueno! He did such a great job in manifesting what I like to call the ‘fine-line’ between like-able and feared…and his female leading ladies, only made every other action flick look like a cookie-cutter! Inventive, dark, funny and down-right well-written, Solo Quiero Caminar is my ‘Summer Favorite’ but I confess, it is the best movie I’ve seen all year! Gracias (http://bit.ly/mfrule11 )

“Like most writer/director’s, Mr. Yanes allows his characters to push, punch and dig their way through some of the juiciest dialog and fast-moving plot turns as I’ve seen in years. It was such a treat to get on a ride and have no idea where it was going to end up. However, I did know that I was being led by some of the sassiest, and fiery Latina’s that I’ve seen on-screen in the states. We have seen his homage to the strong women in his life in his earlier turn with Ms. Penelope Cruz (for all us Pop-Culture kids she is happily married to fellow Spaniard Mr. Javier Bardem, Felicidades!!) In “Don’t Tempt Me”, like the powerful Mr. Cruz in her role, Ms. Ariadna Gil is taking no prisoners, literally. Unlike most female protagonist roles in the american cinema, there is something powerfully vulnerable and fragile about this woman. It is hard to see, if you’re not looking, almost impossible if you are just looking at her being the head of her ‘hemanas de sange’ blood sisters. She is no-nonsense, immediate and the most multi-dimensional character I’ve seen written for the screen in years….and I see a lot of foreign films and flops.”

http://www.youtube.com/watch?v=T7YJysd1nfg

To everyone, officially and un-officially on Team Maya, including the bold Ryan Heil and LIVEstyle Entertainment http://www.livestylent.com/ for giving us at C Micaela Consulting (http://bit.ly/mysocialbiz) this wonderful opportunity.  To Paradise Events and Entertainment Group including Ann, Taurean, Buzz and Tony of the Team Followback, great thanks to you all, for all of your efforts under the most intense of pressure and delivery time.  To Mayra (yes, I have a little something for you and your quest for pool time =) Tia Betty, thank heaven for knitting, House Of El say no more, Geri & Sedona sister’s Dr. Beckwith and Agape, Live streaming rocks (http://bit.ly/agapest)

I really am just one cog in wheel thank you for making us roll right along. Of course, you have seen that I am celebrating the life of one of my first coaches, and the total visionary that always told me I could do anything I set my mind to, Mom, Celia Audrey Frederick-Cordoba. you would have dug these movies! I am very proud to have you as my ancestor and look forward to creating a lineage that honors you and your sense of wit, intelligence, and joy in life.

Maya Entertainment and the entire family and Esparza community I hope and trust that that the 3rd Annual Maya Indie Film Series has as much excitement as this year did!

Till Friday, the final installment of the series, and I’m ending with a really cool interview so, please be sure to look us up at http://mayaindieseries.com/blog/.

P.S.  Please join our list-serv to stay informed and up-to-date on the DVD release and the upcoming events for the Fall 2010 season.

Happy Planning & Viva La Raza

Micaela

National Social Media Manager
Maya Indie Film Series


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Rule #13- (MIFS) Why not knowing, is the ultimate tool in Social Media PR

August 28, 2010 By: freestyle

My mother used to say this to me all the time, usually when I was upset about something very nominal, “in the grand scheme of life, how important is this really Micaela?” Well, I’m so happy to say that it is one of those pearl phrases that pops into mind,when I’m facing what looks like a NO to everyone else, except me. Recently, I was gifted an opportunity to step into all that I was saying I knew. For 10 years I have had the great pleasure of working with and on some really dynamic projects, and I have to say now, that I know what I have no clue what I’m doing.

Now, this is not what you want to say out loud, but do you? I mean if you really think long, and not too hard, as a Social Media/ Public Relations/ Ambassador of Kwan, my approach, knowing is probably the worst behavior to show. When you know something, your’re totally fixed, settled and resigned to a way of being, an approach, and a thought process. However, when you stick to the “fundamentals” as I expressed in my blog last week, you give yourself and your client room to breathe. Let’s be clear. There are a lot of basics that need and should be adhered to. One, major and very important factor that I was dealing with this week, is having a team ready.

Now, sometimes this is not an option,and this is where the phrase “in the grand scheme…” comes to mind as well as the really vital aspect, what is the goal of the project? What is the purpose of my being here? After you have clarity around this, making any and all moves necessary for the goal is what needs to be done. Sometimes, this requires a diplomatic and deliberate approach. When I put this hat on, it’s a serious one, as the key component of my ‘brand’ creating “Kwan” is based on relationship building with my community. It is a little ‘old-school’ and ironic given that I’m thinking about how the more things change, the more they stay the same…you’ve got to deliver for your client, no matter what. On the method, the habit, the routine, don’t stick to one, I have the discipline to work a plan, create an outline and a clear and realistic deliverable goal. However, attempting to wrangle it, will only cause heart-ache and strife to all involved.

My goal the last 3 weeks has been to stay in the flow of not knowing, being unattached, staying committed to the goal, creating an opportunity where someone else received a no, and most importantly giving everyone the room to be themselves; if you are a squeaky clean, nit-picking on everything is not necessary, I am not perfect. However, with the phrase of “in the grand scheme of things Micaela how important is the really?”…has been keeping me above the water and yes, I’m proud to say not only treading water but about to ride the wave in to shore, thanks Mom.

Till Later,
Happy Planning
Micaela Cordoba

http://www.mayaindieseries.com/schedules

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La regla # 11-Maya Indie Film Series, (MIFS) cómo entablar una nueva audiencia

August 25, 2010 By: freestyle

Aurora está cumpliendo una pena de prisión por un robo ido mal. Sus cómplices, Ana, su hermana, la Gloria y la Paloma, son cuatro mujeres para quienes la vida no ha sido fácil. Para Ana, sobre todo, una prostituta con un ansia de dinero, aceptando la propuesta de matrimonio de Félix, un traficante de drogas de México peligrosas y potente, no es un-brainer. Ella se mueve con él a México y perdura el maltrato físico y emocional, todo esto mientras complotar para tomar una mordida a relaciones de negocio altamente lucrativo de Félix. Con el tramo de Aurora en la cárcel, llegando a su fin y con Gloria y Paloma ya en México, Ana tiene finalmente la tripulación que ella necesita para golpear al Félix y su pandilla. Un doble asalto: dinero y venganza. Juntos las cuatro mujeres están listas para su huelga suerte!
Fui a ver esta película en esta semana, mientras que la increíble serie de cine de Indie de Maya visitó NYC, y tengo que decir que es la mejor película que he visto durante todo el año. Yo soy una película de pulir, por lo que cuando ofreció la oportunidad de apoyar el proyecto de la serie de cine independiente de Maya a través de mi negocio, PR de medios de comunicación social, marketing y construir un ‘buzz’ he acogido con agrado la oportunidad. No fue ninguna sorpresa para mí ver del calibre de talento en los proyectos y las películas que se proyectó en esta serie de 2010. Yo estaba también en la facilidad, cuando escuché los nombres Jimmy Smits, Martin Sheen, Ray Liotta, Ana de La Reguera, sólo por nombrar algunos de los actores implicados en esta poderosa serie mostrando el trabajo de los cineastas latinos y independiente cuenta cuentos, corazon de la desde el corazón.

Por supuesto, me gustaría première mi experiencia visual con el famoso estilo de cineastas españoles. Fiel a Mis experiencias con el auteur de mi tiempo, Almodóvar, Rodruquez y ahora Agustín Díaz Yanes. Además de ser intenso y lleno de giros y vueltas, la historia toma su tiempo. A diferencia de muchos de nuestros modelos tradicionales de Hollywood de la creatividad visual, “Solo Quiero Caminar” da a la audiencia una oportunidad para llegar a saber que nos estamos viendo, y por qué están tomando medidas en sus vidas sin una gota en el paso. Además, para nunca ser aburrido, o confundido, no duele que el nunca talentoso Diego Luna tiene un rendimiento de la tour-de-force al siguiente nivel con su humildad y su humor. Siempre no disfrutando Sr. Luna y haber tenido el favorito “Y tu mamá también” en mi lista desde hace años, fue ninguna sorpresa para ver que esta película golpeó la serie después de haber sido un exitoso lanzamiento en 2008 en su nativo Madrid de España.

Como la mayoría escritor/del director, el Sr. Yanes permite a sus personajes a empujar, perforar y cavar su camino a través de algunos del diálogo juiciest y trazado de movimiento rápido se convierte como he visto en años. Fue esa una delicia para obtener un paseo y no tienen ni idea donde iba a finales. Sin embargo, sabía de que estaba siendo conducido por algunos de las sassiest y ardiente Latina que he visto en la pantalla en los Estados. Hemos visto su homenaje a la mujer fuerte en su vida en su turno anterior con la Sra. Penélope Cruz (para todos los estadounidenses niños de cultura pop está felizmente casada colegas el Sr. español Javier Bardem, Felicidades!!!!) En “Don ‘T tentar me”, como el Sr. Cruz poderoso en su papel, la Sra. Ariadna Gil no está tomando ningún preso, literalmente. A diferencia de la mayoría de protagonista femenina de papeles en el cine americano, hay algo poderosamente vulnerables y frágiles acerca de esta mujer. Es difícil de ver, si no busca, casi imposible, si sólo están buscando a ser la cabeza de su ‘hemanas de sange’ hermanas de sangre. Ella es práctico, inmediata y el carácter más multidimensional que he visto escrito para la pantalla en años…. y ver un montón de películas extranjeras y flops.

A la de su pareja en la delincuencia, felicidades!!!! Victoria Abril, Pilar López de Ayala, Elena Anaya y José María Yazpik por ser la villian mezquino con una entrega hermosa que he visto. En mi mente el crimen del siglo, si las personas no exigen desde su almacén de vídeo para una copia, (Blockbuster estará lanzando esta película, así como del resto esta serie, sí niños en un Blockbuster cerca este otoño) justo a tiempo para que usted reciba su propia copia. El rastro de sangre, palabras y lágrimas terminó, y no quería obtener acribilladas… y habiendo invitó a uno de mis amigos muy buenos para retirar la proyección conmigo, continuamos charlar bien después de la película sobre cuán grande fue a ver una película de acción realista. Mi buen amigo JJ dijo que “fue realmente sorprendente ver a las mujeres en una película de acción y ser fuerte & vulnerable al mismo tiempo. Quiero decir estaban siendo over-powered pero perseveró porque estaban en una misión.” Yo diría que todos los aficionados a la acción, como yo, que saltar a la oportunidad de ver la sal y Bourne de nuestro tiempo, chicos y chicas tanto obtendrá una patada real de la pistola más chulos que jamás he visto en la pantalla y no puedo decir más, porque la vas estropear.

Va a estar dando usted algunas más jugosos comentarios de la tierra de la pantalla donde Latino y de Latina son patear a tope y tomando nombres. El mundo de la serie de cine independiente de Maya ha descendido a Chicago, con Ryan Heil liderando el amor Latino de LIVEstyle Entertainment, la ciudad que tiene la mejor pizza que he tenido, lo siento de Nueva York, pero estoy real con mi comida ahora! A todo el mundo que ha ofrecido su apoyo y amor a esta serie, todos estamos agradecidos. Viva La Raza!!!!

Planificación de la feliz y See you en el próximo examen!
Micaela

Maya Indie Film Series-

www.Twitter.com/MayaEnt
www.mayaindieseries.com

Sólo un poco remolque para todos vosotros preguntando lo que estoy tan emocionado!
http://www.youtube.com/v/FsX4wMQxzbw&feature=player_embedded&autop

The Dry Land

August 25, 2010 By: freestyle


A man’s fight in his own terrain Ryan O’nan, America Ferrera, Melissa Leo,Wilmer Valderrama, Jason Ritter Watch trailer

Solo Quiero Caminar

August 25, 2010 By: freestyle


A thriller starring Diego Luna and Jose Maria Yazpik Watch trailer

Tropico De Sangre

August 25, 2010 By: freestyle

Michelle Rodriguez & Juan Fernandez star in this film based on the true story of the Mirabal sisters Watch Trailer

In Therapy

August 25, 2010 By: freestyle


A Brazilian comedy starring Lilia Cabral and Jose Mayer Watch Trailer

Chasing 3000

August 25, 2010 By: freestyle


A family film about Roberto Clemente starring Ray Liotta and Rory Culkin Watch Trailer

The Kid: Chamaco

August 25, 2010 By: freestyle


A bi-lingual drama about a Mexican boxer starring Martin Sheen, Alex Parea, and Michael Madsen Watch trailer

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Backyard

August 25, 2010 By: freestyle

Mexican thriller starring Jimmy Smits, Ana de la Reguera, and Joaquin Cosio.

Click here